4th June 2026

Capturing the moment: a guide to impactful event photography

Events are a brilliant opportunity to capture your brand in action. The right photography team, equipped with the right brief, can turn a single evening into a bank of content that works hard long after the last canapé has been eaten, finding a home across social media, your website, press features and beyond. Whether you’re […]

13th March 2026

How our Cincinnati studio is helping to fight food insecurity

Soon after our Cincinnati studio was established, the team started doing something quietly remarkable. After food and beverage shoots, rather than letting perfectly good product go to waste, they’d take it to local food banks instead. Over time, it became clear that the team would benefit from some extra support. That’s when our US Director […]

18th December 2025

Picture Perfect: A Year in Photography

As we approach the final frame of 2025, it’s time to develop our thoughts on what’s been a remarkable 12 months of growth, creativity, and collaboration for Equator’s photography department. From expanding our offering to building our dream team, here’s our year in review. Expanding our visual horizons This year marked a shift in how […]

31st October 2025

Halloween Photography: Making the Spooky Look Stylish

Halloween is having a glow up. This seasonal occasion, once limited to discount supermarkets selling plastic toys and partyware, is now commanding attention from premium retailers as it evolves into a more sophisticated, adult-friendly celebration. With this shift comes a whole new set of visual considerations for brands looking to tap into the (polter)zeitgeist. At […]

23rd September 2025

Seasonal styling: the art of autumnal food photography 

For our creative team, autumn’s arrival signals a shift from the bright, fresh styling of summer salads to the moody, rustic appeal of hearty stews and warming soups. We sat down with food stylists, Joe Wright and Emma Whitehead, to explore how they bring the season to life. What is it about autumn that you […]

9th September 2025

The Psychology of Appetite: What Makes Food Imagery Irresistible?

Long before Instagram existed, Marcus Gavius Apicius – a wealthy 1st century Roman foodie –coined the phrase: “We eat first with our eyes.” Ol’ Marcus clearly knew what he was on about because modern neuroscience backs him up! For food photographers, this means the pressure’s on, not only to capture the viewer’s attention but to […]

28th July 2025

Beyond pretty pictures: how to tell a story in every shot

In the world of food photography, beautiful imagery is essential. It’s what stops people scrolling, what makes them pause in the aisle. But to convert those opportunities, it must do more. Successful shots transcend the aesthetically pleasing to tell stories of life beyond the frame, drawing shoppers in by engaging their imagination. In this article, […]

1st April 2025

Social media storytelling: stop the scroll

Social media enables companies to connect with their customers, create excitement about their products, and share their values, history and identity. For food and drink brands, visually appealing content that helps consumers virtually taste, smell and experience products is integral to social media success. In this post we look at how food and beverage photography […]

24th February 2025

A tale of two trends: the opposing influences shaping modern photography

Si Thompson, Global Director of Photography at Equator, explores two influences currently shaping the photography industry – one blurring the lines between physical and digital photography and the other pushing back against digital excess.   As a photographer who’s spent decades capturing everything from premium spirits to ready meal ranges, I’ve witnessed plenty of trends […]

29th October 2024

Capture the Essence, Elevate the Brand: Equator’s Photography Offering

Welcome to the world of Equator, where visual excellence meets strategic insight.

28th October 2024

Visual storytelling: the power of a unified photography team

Today, more than ever, a brand's visual identity is not just about being seen; it's about being remembered.

21st October 2024

Savour the Moment: How Food and Beverage Photography Elevates Brands

Join Equator on a journey to the heart of culinary storytelling. This blog dives into our artistic laboratories, where food and drinks are styled and composed to create sensory experiences.