18th December 2025

Picture Perfect: A Year in Photography

As we approach the final frame of 2025, it’s time to develop our thoughts on what’s been a remarkable 12 months of growth, creativity, and collaboration for Equator’s photography department. From expanding our offering to building our dream team, here’s our year in review. Expanding our visual horizons This year marked a shift in how […]

23rd September 2025

Seasonal styling: the art of autumnal food photography 

For our creative team, autumn’s arrival signals a shift from the bright, fresh styling of summer salads to the moody, rustic appeal of hearty stews and warming soups. We sat down with food stylists, Joe Wright and Emma Whitehead, to explore how they bring the season to life. What is it about autumn that you […]

9th September 2025

The Psychology of Appetite: What Makes Food Imagery Irresistible?

Long before Instagram existed, Marcus Gavius Apicius – a wealthy 1st century Roman foodie –coined the phrase: “We eat first with our eyes.” Ol’ Marcus clearly knew what he was on about because modern neuroscience backs him up! For food photographers, this means the pressure’s on, not only to capture the viewer’s attention but to […]

1st April 2025

Social media storytelling: stop the scroll

Social media enables companies to connect with their customers, create excitement about their products, and share their values, history and identity. For food and drink brands, visually appealing content that helps consumers virtually taste, smell and experience products is integral to social media success. In this post we look at how food and beverage photography […]

29th October 2024

Capture the Essence, Elevate the Brand: Equator’s Photography Offering

Welcome to the world of Equator, where visual excellence meets strategic insight.

21st October 2024

Savour the Moment: How Food and Beverage Photography Elevates Brands

Join Equator on a journey to the heart of culinary storytelling. This blog dives into our artistic laboratories, where food and drinks are styled and composed to create sensory experiences.

30th September 2024

Creating a sense of place through scene-setting

At Equator, our ethos revolves around transforming the ordinary into the extraordinary...

2nd September 2024

Crafting culinary stories

Following the opening of our Toronto studio, the Manchester team proposed a photography...