CELEBRATING A CORNISH CLASSIC
Ginsters recently undertook a packaging rebrand to showcase its Cornish classics not only as grab-and-go snacks, but also as delicious, versatile meal solutions. As their on-pack photography partner, we were well-placed to help them achieve this.
CLIENTS
Ginsters
TEAMS
Photography
Design
OFFICE
Manchester
SECTOR
Food Retail
It all started with the creation of motion content to enhance and broaden the focus of Ginsters’ manifesto video.
BRAND STORYTELLING
A seasonal test shoot, designed to showcase the field-to-fork Ginsters story, then inspired a photography style guide for Ginsters’ new look, covering everything from prop and food pairing suggestions to shoot angles and lighting tips.
INSPIRED & DIRECTIONAL LOOKBOOK
Our food stylists elevated each product with adventurous yet approachable sides to demonstrate their versatility as the key component of a tasty, nutritious meal.
Working with Equator has been really refreshing. They brought so many ideas to the table and worked consultatively with us to strengthen our vision and bring it to life. Since then, they have carried out several lifestyle shoots to create photo and video content for our website and social media platforms – and it has all been perfectly on brand!
SIOBHAN WILDE - BRAND MANAGER - GINSTERS
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