Celebrating the King of cognacs
Housed in an iconic handcrafted crystal decanter and served with ceremony, Louis XIII by Rémy Martin is a cognac defined by ritual, heritage and luxury. With a growing portfolio of northern on-trade partners but no photography partner in the region, Louis XIII turned to Equator.
Clients
Waitrose & Partners
Teams
Photography Creative Roll Out
Office
Manchester
Sector
Food & Drink Retail
Our first shoot took place across two Manchester venues, Cut & Craft and Louis’s, in one day as we captured stills and video content for social media. Working with Louis XIII’s Senior Brand manager, our photographers and stylists created a range of assets, all carrying a refined editorial aesthetic.
The success of that day led to a second shoot at Grantley Hall in North Yorkshire, where we captured the magic of two events: an immersive winter pop-up experience and the exclusive launch of a special decanter of Louis XIII, unveiled over a Michelin-starred tasting menu.
Immersive winter event
Our photographers flexed their style across the shoots. In the first, they created polished, editorial-style imagery. In the second, they took a reportage approach to discreetly document the unveiling of two unique events.
“From our first shoot in Manchester to the event at Grantley Hall, Equator has shown a strong understanding of the Louis XIII brand world and its visual standards. Their ability to uphold these while bringing creative flair has made them a trusted creative partner.”
Owen Smith, LOUIS XIII & Maison Psyché Senior Brand Manager UK & Ireland
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