Stacked full of crunch
For the launch of SureCrisp Deep Ridge Slices, McCain partnered with Equator to create a suite of hero visual assets for its foodservice rollout, targeting QSRs, pubs and out-of-home operators. The aim was to showcase the product’s versatility across menus while driving strong crave appeal.
Clients
McCain
Teams
Photography Creative Roll Out
Office
Manchester
Sector
Frozen Foods
Blending technical expertise with creative precision, the team delivered a high-impact shoot centred around a distinctive slow-motion Phantom film. Spanning three days, the production combined bespoke set builds, model sourcing, and detailed food and prop styling to create a bold suite of assets across video, photography, social, web and menu boards.
Alongside the hero content, lifestyle-led imagery brought the product into real menu moments, capturing energy, texture and versatility across a range of foodservice settings – from quick-service to more social dining occasions.
“Equator brought real creative energy to the launch of SureCrisp Deep Ridge Slices, delivering standout video and photography assets that helped bring the campaign to life and showcase the product’s versatile role across menus. The strength of the work made them a natural partner for future launch projects, too.”
Laura Koscik, Director, Brand Building And New Categories - McCain
Get in touch
Have a new project in mind?
We would love to hear about it.