A COUNTRY COLLABORATION
Molson Coors partnered with country music icon Luke Combs to launch a limited-edition Miller Lite can design, expertly created by our US team. Following its launch, we set out to capture the playfulness of the design, the personality of Luke Combs and the spirit of Miller Lite.
Clients
Waitrose & Partners
TEAMS
Photography Creative Roll Out
OFFICE
Manchester
SECTOR
Food & Drink Retail
CREATING THE RIGHT ATMOSPHERE
We transformed a Mancunian pub into an American dive bar, using smoke machines and coloured gels to create a live music atmosphere. Working with models, we created a story around the can design, capturing the sense of community and togetherness enjoyed by fans of both Luke Combs and Miller Lite.
CAPTURING AN EXPERIENCE
Our photographers shot a range of stills with a variety of potential use cases, from billboards and point of sale adverts to social media and website content.
We also created a video featuring Combs’ track ‘Beer Never Broke My Heart’, engaging the viewer and emotionally connecting them to the music, the product and the story we had set out to create.
Capturing the essence of an iconic brand and a world renowned artist, was a thrilling experience for our photography team! From working with talented models, to experimenting with creative lighting and a smoke machine, every moment was filled with fun and inspiration. We obviously wrapped up the day with a few celebratory beers, toasting to the stunning designs created by Equator.
SI THOMPSON - GLOBAL DIRECTOR OF PHOTOGRAPHY
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