ELEVATING EVERYDAY DINING
Since 2016, No.1 Waitrose & Partners has been elevating everyday dining with its expertly selected, authentic ingredients. During the relaunch of this top-tier range, our team brought the newly refreshed packaging to life through photography with a luxurious editorial style.
Clients
Waitrose & Partners
Teams
Photography Creative Roll Out
Office
Manchester
Sector
Food & Drink Retail
Photography was completed in-house, with on-point art direction and a wealth of mood boards and test shoots. While our team of chefs and food stylists created beautiful dishes, our photographers worked with absolute precision, observing finite compositional guidelines to create stunning visuals.
No less than absolute perfection was required to achieve a consistent appearance across the range, which encompassed more than 300 SKUs. By playing with depth of field, lighting and shadows, we created an indulgent, elegant aesthetic that highlights the exceptional quality of No.1.
DELIVERING A CREATIVE VISION
Collaborating closely with Waitrose throughout the process, we meticulously finessed every detail and worked seamlessly with the agency responsible for the new design architecture, flexing our approach to accommodate different requirements and ways of working.
Equator provided a first-class service. They went the extra mile to deliver exquisite typography and photography that communicates the very best of No.1 Waitrose.
ZOE RICHARDSON - DESIGN PARTNER - WAITROSE
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