9th September 2025

The Psychology of Appetite: What Makes Food Imagery Irresistible?

Long before Instagram existed, Marcus Gavius Apicius – a wealthy 1st century Roman foodie –coined the phrase: “We eat first with our eyes.” Ol’ Marcus clearly knew what he was on about because modern neuroscience backs him up! For food photographers, this means the pressure’s on, not only to capture the viewer’s attention but to […]